Gensler: Conversions+
Gensler: Conversions+
San Francisco, CA
“We are honored to be named a Top 10 Finalist for the 2025 Ivory Prize, as it is both a testament to the impact of office-to-residential conversions in creating new housing, and our commitment to working with cities around the world to solve their most pressing challenges. Under the spotlight of the Ivory Prize, we hope to continue this important work in unlocking affordable housing, reducing vacancy rates, and revitalizing our cities.
Steven Paynter | Global Practice Area Leader in Building Transformation & Adaptive Reuse
Conversions+ is a software-driven solution that rapidly evaluates the feasibility of office-to-residential conversions, helping developers revitalize underused spaces with a faster, more sustainable, and more cost-effective alternative to new construction. Image Credit: The Residences at Rivermark, courtesy of Ryan Gobuty Photography
Why they were selected as an
Ivory Prize Finalist
“Office-to-residential conversion is much easier said than done. One of the major reasons for this is that there is no simple or scalable way to determine if and how an office can be converted to housing. The Gensler: Conversion+ algorithm can decrease the assessment time from months to days and, in doing so, presents our industry with a critical tool to increase the nation’s housing supply.”
- Jenna Louie
Chief Innovation and Strategy Officer at Ivory Innovations
