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Latest Insights
Key insights into the housing industry related to innovations and affordability.


The Cost of Time in Development: Lessons from The Little Book
Our newest resource, The Little Book of Low-Cost, High-Impact Housing Solutions, captures and shares this momentum. Rather than dwelling on scarcity or constraints, it showcases the practical tools, proven strategies, and inspiring success stories that are already reshaping what’s possible in housing policy and delivery.
Dec 12, 20254 min read


Innovation on the Go: How America’s Production Builders are Shaping the Future of Housing
The reality is that innovation in home building isn’t a single breakthrough; rather, it’s a structured process of experimentation, testing, and scaling.
Dec 11, 20255 min read


Will The Fed Rate Cut Help Housing Affordability?
On Wednesday, September 17th, the Federal Reserve voted to cut rates for the first time in 2025, and signaled that more cuts are on the way. This move was in response to growing concerns over the slowing labor market, and the hope is that by making borrowing cheaper, economic growth will follow and help turn the tide on employment.
Oct 23, 20255 min read


Saving Homeownership for Gen Z
The decade-plus undersupply of housing along with COVID-era inflation in housing prices and higher interest rates mean that the same construction methods, materials, and policy and regulatory frameworks that worked for earlier generations will not work for Gen Z. Instead, the majority of Gen Z are likely to struggle to afford rent, let alone reach the American Dream of homeownership, unless we think differently.
Sep 18, 20254 min read


A Summer 2025 Reading List for Housing Innovation Enthusiasts
Looking to understand the housing crisis – and what we can do about it? These books – written by or featuring Ivory Prize finalists or experts – offer fresh insights, bold proposals, and important context to help us imagine and build better housing and better cities.
Jun 23, 20252 min read


What’s Next for Prefab Housing? The ROAD to Housing Act and the Future of Factory-Built Homes
In a year marked by gridlock and turmoil in Washington, one bill represents a potentially huge step forward for housing innovation. Introduced by Senator Tim Scott (R-SC), the ROAD to Housing Act proposes a deceptively simple reform: eliminating the federal requirement that all HUD Code manufactured homes include a permanent steel chassis.
At first glance, this might seem like a small technical fix. But in practice, it could reshape the landscape for factory-built housing in
May 21, 20253 min read


Rocket’s Redfin Acquisition Makes It the Most Powerful Player in Homebuying. What Does This Mean for Housing Affordability?
Rocket Companies, the parent company of Rocket Mortgage, announced a definitive agreement to acquire Redfin, a leading digital real estate brokerage, in an all-stock transaction valued at $1.75 billion. The move aims to integrate Rocket's mortgage services with Redfin's real estate platform.
Mar 25, 20254 min read


Housing Innovation Trends from the 2025 Ivory Prize: Shaping the Future of Housing Affordability
Each year, the Ivory Prize recognizes the most promising innovations in housing affordability. Our nomination pool provides a snapshot of the most promising, ambitious innovations from across the housing industry. While our recently announced Top 25 finalists are standouts in their respective niches, with over 230 nominees in 2025, our broader nomination pool reflects a more complete snapshot of the housing innovation landscape. Our vantage point allows us to identify not onl
Feb 24, 20254 min read
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